HOW WE GREW REVENUE BY 5X FOR A SHOPIFY STORE WITH A 7X RETURN ON AD SPEND
in 20 Months
When Lid'l Dolly's Store Met Us
They had tried doing ads themselves
They had tried to hire an agency, but didn't get the results they wanted
They had already wasted thousands on ads that didn't get results
But they knew they could they could scale
The unprofitable return on ad spend was a source of frustration. They were pouring money into their ads, but not seeing the sales they needed. No matter how much they spent, they couldn't seem to get ahead. And because their ad spend wasn't generating a positive return, they were unable to scale their business.
They wanted to grow, but they felt like they were stuck in a cycle of waste and inefficiency, unable to break free and achieve the growth they knew was possible. The uncertainty and lack of control was stifling their business, and they knew they needed a solution that would allow them to scale profitably and achieve their goals.
The Problem
Lid’l Dolly’s recognized that their current growth strategy was not producing desired results. They were interested in working with a partner that could help them scale their ads without losing money. We began with an audit of their existing ads to see if there was truly an opportunity to grow revenue without wasting money. They had a previous bad experience with an agency, so they were hesitant to try again.
So we did a free, no obligation, no strings attached audit and here's what we found...
Poor Ad Creative
Ad creative failed to resonate with their target audience, leading to low engagement and few conversions.
Inaccurate Tracking
Their tracking was not set up correctly which made it difficult to optimize ads, causing them to overpay for conversions.
Poor Customer Journey
A flawed customer journey allowed sales to slip away, causing wasted ad spend and lost revenue.
The Solution
We first audited their ad account and in that process discovered Tracking Issues, which was causing poor ad optimization. We immediately advised that regardless of who they proceed with, they should have tracking set up properly.
Further in the audit we found Poor Ad Creative, so the creative failed to resonate with their target audience, leading to low click through rates and conversions and there was definitely an opportunity to test better ads for a higher ROAS.
Additionally, a flawed customer journey was causing sales to slip away so we wanted to add email marketing and retargeting so they could get more sales. When we began working together, we created a plan for paid ads and email marketing so that they could get sales without losing money.
The Results
Revenue: Increased to $200k to $1 Million within 20 months, which generated $800k in additional annual revenue.
Return on Ad Spend (ROAS): Maintained a 7x return on ad spend within 20 months, which generated $140k in ad revenue for every $20k spent.
Email List Growth: Grew the email list from about 2,000 to over 40,000 subscribers within 20 months, which generated a loyal customer base and a valuable channel for future marketing and sales.
In less than 2 years, we scaled to their first million in revenue.
Win #1
The online store's revenue increased by 500% in just 20 months, growing from $200,000 to over $1 million annually. This significant boost in revenue has had a direct impact on the business's bottom line.
Win #2
The Paid ads maintained a remarkable 7x return on ad spend, generating $140,000 in revenue for every $20,000 spent. This ROAS has allowed the business to efficiently scale its online marketing efforts.
Win #3
The business built a loyal customer base, growing its email list from a few thousand to over 40,000 subscribers. This loyal community of customers has become a valuable asset for the business, providing a foundation for future growth and connection with customers.
Here are the services we provided to get Lid’l Dolly’s these results
Meta Ads
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Email Marketing
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UGC Creative
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Organic Social Media
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Results like these are replicable. How do we know? Because it's what we live and breathe.
We help Shopify Stores get sales using paid ads so that they can scale and have peace of mind.
Curious if your business can get results like this? Find out on a free strategy call to see if we can help your business grow through [enter service(s)].
We Help Shopify Stores Scale With Paid Ads
You know Growth Marketing is the key to Scale your Shopify Store, but you don't have the time, or knowledge to make it happen.
If you've ever tried Paid Ads before, you'll understand exactly how much more complicated they really are - and that doing them wrong will end up costing thousands in missed opportunities or in mistakes. We let Shopify Stores focus on what they do best by taking the whole process off their hands.
We'll build Paid Ads, Email Marketing, Content Creation, and then Creative Strategy until we've scaled Your Store !
The reason it works lies in the integrity and caliber of our team - we won't even offer to work with you if we're not confident we can get you the results you're after.
Brands Our Team Has Worked With
The Process Media is an agency that specializes in Scaling Shopify Stores. As a results driven team, we create Paid Ads with scalable outcomes.
In addition Paid Ads, we excel at marketing processes that let you focus on what you do best while we scale your business.
We've trained with some of the world's top digital marketers and our founder, Amber, currently has generated over 80 million in revenue for ecommerce stores. She has worked with Peacock TV, Vuori, Johnny Was running paid campaigns for them.
Paid Ads to target specific demographics, increase brand exposure, and drive traffic to Shopify stores to increase sales and ROI.
Social Media Content to build brand authority, engage with your audience, and drive organic traffic, leading to increased conversions and sales.
Influencer Marketing to promote products and boost brand visibility, trust, and sales conversions in Shopify, capitalizing on influencers engaged audience and authentic endorsements.
Klaviyo Email Campaigns to nurture customers, promote products, offer exclusive deals, and drive repeat purchases, fostering customer loyalty and boosting sales revenue.
Revenue Roadmap Strategy to optimize sales channels, pricing strategies, and customer retention tactics, a roadmap is crucial for a strategy to driving revenue and forecasting
Please note that you need to be willing to invest in your own ad spend to get results from paid traffic - no tire kickers please! We work with businesses who believe in their businesses and are ready to take action.
Audience Research
Start by gaining a deep understanding of your target audience. Identify their demographics, interests, and behaviors to tailor your messaging effectively.
Messaging Development
Focus on the unique solutions your brand offers. Remember, customers are primarily interested in solutions to their problems, not just the products. Craft messages that resonate with this perspective.
Strategic Planning
Develop a comprehensive strategy that outlines how you will reach your target audience and communicate your brand's solutions. This should include storytelling elements that illustrate how your brand resolves specific challenges faced by the audience.
Implementation and Testing
Launch your strategy with carefully designed creatives, copy, and targeted audience segments. Monitor the performance of each element and gather initial feedback and data.
Data-Driven Adjustments
Analyze the effectiveness of your marketing efforts using robust data analytics. Identify what’s working and what isn’t, and refine your approach accordingly to enhance performance.
Scaling Success
Once you've validated what works through concrete data, begin to scale your efforts. Increase your budget in successful areas to boost revenue, grow your follower base, and enhance overall engagement.
Don't Take Our Word For It...
Remember When We Said We Could Do It Over And Over Again?
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This juice brand was about to face stagnant growth without targeted Meta advertising in under 12 months. More importantly, the campaign optimized ad spend efficiency, significantly lowering CPA by 58.82%.
302% ROAS for a Shopify Store with $47,000 in revenue in under 4 months.
This e-commerce brand was about to miss out on critical sales opportunities without leveraging TikTok's advertising potential in just 4 months. More importantly, the brand experienced a substantial increase in brand visibility and engagement, confirming TikTok as a powerful channel for driving e-commerce growth.
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